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In response to a brief outlining the production, from conception to distribution, of an advertising campaign for a health or beauty product, I decided upon Innocent’s ‘Super Smoothies’ range and in particular their ‘Energise’ super smoothie product which was the focus of my spec advertisements.
The first element of the campaign consists of a print-based poster featuring a product shot of the smoothie centred amongst its ingredients; fruit and other natural products, therefore emphasising the authentic and healthy reputation of Innocent smoothies.
To compliment this poster, I created a short commercial which revolved around a boy who finds the super smoothie in the field beside his tent, which after consuming energises him to the extent of winning a nearby race. I was awarded a distinction grade for this unit which I produced independently.
While undertaking a work experience placement at the creative/graphic agency ‘BEARD’, I was tasked with creating a collection of branding assets for a new clothing brand, ‘Mile Pie Club’, (AKA ‘Crocodile Pie’).
The brief included the creation of a logo, mascot, and other design elements based on direction from the client, which provided a description of the content they had in mind and a sketch to base my design on.
The main element that I created was the logo and involved planning the design through sketch plans, creating a rough design using a drawing tablet to create a sketch of the logo, then finally using digital tools on Adobe illustrator to polish the design. A similar method was used for the other branding elements such as the ‘Flying Bird’ mascot.
While undertaking a work experience position, I was asked to create a design proposal for the packaging of a new ‘Mobu’ Vitamin C food supplement which I made in line with their existing branding and vibrant house style used throughout their other products.
It was also important that the layout of this design reflected that of the other ‘Mobu’ packaging so that it did not seem out of place and therefore more recognisable to the customer and more coherent as a product range.
